By Chris Kennedy, CEO Harcourts NZ
Selling a property is one of the most significant financial moves you will ever make, and it is vital you get the best possible price, whether it’s your home, a rental property or even a business or commercial property.
The way to do this is to understand the property market and current trends in your area, who your potential buyers are likely to be and how best to market to them.
The simplest, most effective way to tap into this information is by selecting a quality real estate consultant who will work hard on your behalf to get the best possible result.
Ensure you shop around. Talk to friends, ask for recommendations, ask several sales consultants to appraise your property. It might seem like a hassle when you just want to get on with selling, but it is a crucial part of getting the best sales result.
And when you’re talking to sales consultants be sure to ask about more than money. Your sales consultants’ fees are obviously an important part of any sale, but take into account that, as with any specialised service, getting the cheapest doesn’t always mean the same thing as getting the best value.
Make sure you know exactly what your sales consultant will be doing for you and make sure they are clear on your expectations as the vendor. If you think their rate is too high, say so. They may well be open to negotiation.
Do they have a well-thought-out marketing plan that’s specific to your property? Selling a property is more than banging up a sign out the front and running a print ad for an open home. Digital is now hugely important – ask specifics about their marketing reach and how this will be monitored and refined along the way.
Ensure they are a good communicator and will keep you updated at every stage of the sales and marketing process.
Do they know your local area and what properties are selling for? Do they have a good idea of who the market is for your property? Are you comfortable with their plan? Are they listening to your feedback? Are they part of a strong real estate network that will help them connect your home with potential buyers? Do they and the company they work for have a strong track record of success?
All these things will add up to a better sales result for you.