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March 19, 2020

Harcourts International’s Proactive Approach to COVID-19

Topics: Harcourts International 0

International real estate franchise group Harcourts has taken positive steps towards dealing with the COVID-19 virus and the challenges it currently presents to its franchise network, clients, the industry, and the community as a whole.

The company has taken the proactive measure of cancelling all its upcoming HX Conferences and large events, which were to be held across the United States, Australia and New Zealand.

Harcourts International CEO, Steve Caradoc-Davies, said although difficult, the decision was made with the health and well-being of the Harcourts team, our partners and the general public as the primary consideration.

“This is not a decision we’ve taken lightly, but we believe it’s the right call to make in line with our values of people first and doing the right thing,” Mr Caradoc-Davies explained.

 “The Harcourts network is still seeing strong results based on buyer and auction activity over the past week.  At Harcourts Coastal, located on the Gold Coast we have observed some outstanding results, with 32 groups passing through one open home, and a separate Northern Gold Coast waterfront selling for AUD$3.1 million. In Brisbane our corporate auction team saw a clearance rate consistent with previous weeks, with most auctions having strong buyer registrations.

In Sydney, Harcourts The Property People in Campbelltown saw several open homes have in excess of 15 groups in attendance, and Harcourts Lifestyles had a standout sale of a vacant block of land for AUD$923,000 in Mount Annan.

Our team in the USA also experienced strong open home attendee numbers in Newport Beach.  In New Zealand activity remains strong across both provincial and metropolitan areas.”

There is no doubt that the next few months may well present challenges to many of us.  Our business has always been based on people and delivering the finest client experience. At Harcourts our teams have moved swiftly, introducing increased hygiene protocols at open homes and auctions so that we can continue to service our clients without placing them at risk.”

“In anticipation of this situation, we’ve been working on solutions that will assist our team to continue to service their clients amidst this changing environment.”

As an industry leader, Harcourts is viewed as a company with a strong people first culture, one that lives its values through the way its people conduct themselves.

“The Harcourts Culture is something that we, as a close-knit team, love and are proud to be part of, and it’s what makes us who we are.  Now, more than ever, our culture will support our efforts as a team to adapt to these new circumstances,” Mr Caradoc-Davies added.