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A milestone three decades in the making

August 28, 2020 Share this:

Tuesday 18 August was a milestone for Roger Dawson, one that could have easily slipped under the radar in these tumultuous times. While the rest of New Zealand was coming to terms with an abrupt end to Level 1, Roger Dawson was getting on with business and calling his 10,000th auction.

When it comes to managing through change and uncertainty, Roger is a bit of an expert. The Harcourts Grenadier auction specialist began his real estate career in 1983 and has been navigating sellers through sometimes choppy economic waters for over 30 years.

“This is just one of many uncertain environments we’ve been through, particularly here in Christchurch,” says Roger. “The stock market crash, the GFC, the earthquakes…but the reality is people still buy and sell houses in uncertain times. Their family is growing, someone has died, a marriage has broken down, they’re retiring, they want to reduce their costs. The reasons are generally the same regardless of what else is going on in the world.”

On the 18th of August, one week into alert Level 2, Roger’s 10,000th auction was 39 Lynfield Ave in Ilam. There was an offer of $730,000. The property sold for $784,000. A great result in any market. But in a career spanning three decades and a long list of accolades, Roger says not every auction is as uneventful as that one was.

“I called an onsite auction in Merivale back in the early 90s that I’ll never forget,” says Roger. The property went on the market at $303,000 which is remarkable in itself he says, given the average price in the area is now well over a million dollars. “There were three bidders who bid it up to $315,200 - in $50 dollar increments. That’s 244 bids of $50 each! It turned into a rather loud verbal stoush between the three of them. Needless to say, the onlookers found it very entertaining.”

Roger has seen it all in his 30 years of putting properties under the hammer. “One of the big changes I drove back in 1993 was the introduction of the pre-auction procedure, which ensures that all interested buyers are notified if there is an offer made on the property prior to auction,” explains Roger. “Without such a process, sellers were accepting offers and missing out on the competition between bidders at auction. Likewise, buyers were missing out on properties that never made it to auction. Now most real estate companies have a pre-auction procedure, which makes the auction process better for sellers and fairer for buyers.”

Auctions have come a long way since then. “When I started, auctions were a last resort. Now sellers and buyers are much more comfortable with the auction process. In Christchurch, 40-50% of properties are auctioned. I always advocate auction as the first option to get the best price for a property – but of course I am an auctioneer!”


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Topics: Press Release, Christchurch, Harcourts, Selling At Auction, Auction, live auctions

The Virtual World of Auctions

August 26, 2020 Share this:

With the world changing by the hour, people are reminded more than ever to look after the health and wellbeing of their families as a priority.


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Topics: Press Release, Auctions, Harcourts, Selling At Auction, live auctions

Harcourts Palmerston North accelerates growth

August 07, 2020 Share this:

Harcourts Palmerston North, Team Manawatu Realty, has acquired Remax Go For Sold, further strengthening the position of this already highly successful real estate operation.


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Topics: Harcourts, people first, business owner

Harcourts Grenadier Manager honoured with REINZ fellowship

July 30, 2020 Share this:

Christchurch’s Cedric King, Branch Manager of Harcourts Grenadier City, of one of Harcourts most successful real estate businesses, has received the rare honour of being made a Fellow of the Real Estate Institute of New Zealand.


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Topics: Harcourts, Awards, REINZ, harcourts new zealand

An unsung lockdown hero amongst us

July 16, 2020 Share this:

Did you know that we have an ‘everyday hero’ amongst our ranks? He’s unlikely to ever let you know about the good work that he does though, such is the modesty of this man.


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Topics: Auckland, Harcourts, people first, harcourts new zealand, COVID-19

Local trio punches above their weight winning national award

May 25, 2020 Share this:

They may be a small team from a small rural town, but Harcourts Te Aroha was punching way above its weight when it won the National Client Experience Award earlier this month at the Harcourts annual awards.


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Topics: Harcourts, Award Winners, harcourts new zealand, client experience

Harcourts International Strengthens Leadership with New CEO Appointment

October 02, 2019 Share this:

Global real estate franchise group, Harcourts International, today announced the appointment of Steve Caradoc-Davies as Chief Executive Officer to lead the 132-year-old company into the next era. Mr Caradoc-Davies will take over leadership of the 900-office network and approximately 10,000 team members in nine countries, from Mike Green, who takes on a new focus within the business. Both changes are effective 1 October 2019.


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Topics: Harcourts, Harcourts International, News, CEO

Harcourts wins gold for Quality Service in real estate

December 05, 2017 Share this:

Harcourts NZ has been awarded a Reader’s Digest Quality Service Gold award in real estate sales.


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Topics: Residential, Harcourts, New Zealand, Awards

Achieve your next level

December 02, 2016 Share this:

New Zealand’s largest real estate group Harcourts is launching a new recruitment campaign aimed at attracting more people to the $60 billion plus real estate industry.

The campaign “Achieve your next Level” highlights the opportunity that exists in the real estate industry.

Harcourts Growth Manager Gabrielle Ellett says in the past, real estate was viewed as the sway of those wanting a no experience needed, part time job.


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Topics: Press Release, Harcourts, recruitment

Property Focus, November 2016

November 18, 2016 Share this:

In this month's issue: 


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Topics: Newsletters, Selling, Buying, Harcourts, PropertyFocus